Thursday, October 6, 2011

Face Time Is Golden Time

Just came back from shooting a web video for a financial adviser in Wilmington, DE. This is one of several videos we've done for Ameriprise, Inc.

I'm actually constantly astonished by how few professionals have videos on their websites, especially considering how much they can benefit from having them. Say someone is looking for a lawyer. A listing will give that person a firm's name and address. An ad might include a picture and some copy about what the firm does. A video takes the firm's marketing to a whole new level.

A web video allows a lawyer (for the purposes of our example; it could be any professional) to make the case for himself directly to potential clients. A video gives potential clients a taste of the lawyer's appearance, demeanor, personality - all important factors when considering which lawyer to put your trust in.

Furthermore, lawyers in particular are adept at making persuasive arguments. That's an essential part of what they do. Well, if you're a lawyer, why not show off what you can do best: argue a case. You can't do that with an ad or a website without video. And you certainly can't do that with a mere listing.

Of course, it's difficult to get any professional to devote his most precious resource - his time - to sit down and actually shoot the video. What many don't realize is that the shoot itself will be an hour - 90 minutes at most - and can be done right in the professional's office.

A picture is worth a thousand words, and a video is worth a thousand pictures. To get a picture of what a Reel Stuff professional video looks like, you need look no further than the following link, which will take you a previous video we produced for an Ameriprise financial adviser. Check it out:

What else can I say to sell you on a web video? How about a statistic? Online listings that are accompanied by a video get a whopping 70% more views than those that don't.

I can't say it any better than that.

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